NCC is proud to announce a new partnership with Giro Sport Design.
Giro is one of the most ubiquitous brands in the cycling world, yet still remain iconic. For the last number of years, we have watched as they have successfully steered cycling style in new directions and married on-bike and off-bike fashion with their New Road line of apparel. Simply put, they won us over as customers. We wanted their stuff. And as we listened, we heard that you did, too.
Giro was looking for a new partner, too. They hadn’t found a good home for their New Road apparel in the region, yet. They wanted a shop that told a different story. They came for a coffee and here we are.
As we tried to figure out what of their enormous selection we would bring in, it became apparent to us that we loved the products in their line that offered solutions. Here’s a problem – cycling clothing tends to be pretty ugly. Solution – make it not ugly. We all want to look like a flashy hot dog when we go ride bikes, but frankly, I often feel like a technicolor bratwurst. Not everyone wants to be advertising. Giro New Road tells a different story. Better colors, great materials, smart features.
Here’s another problem – cyclists have to go potty. Solution? Make mens and women’s bib shorts that make it possible to use the restroom without completely disrobing. Revolutionary! (Seriously, the women’s Ride Halter Bib is the best cycling product since, like, forever).
One of the most exciting introductions with the Giro line is a few helmet options featuring M.I.P.S. technology. You can see some of these in the store now. Come in, grab one, and look inside. You’ll see an inner shell with what appears to be a handful of little buttons. Concussions are caused by the brain rotating within your skull. Upon impact, these buttons disengage and allow the inner shell to shift slightly – allowing your skull to rotate just enough to (ideally) match the velocity of your brain. If that sounds confusing, you should check out their site, because I’m just a guy who sells bikes.
We have brought in a number of Giro’s unique shoes and gloves as well. They are stunning and comfortable. Imagine a cycling shoe that is genuinely attractive and functional. Actually, you don’t have to imagine it, we have them in the store. The Rumble and Terraduro models stand apart. Giro’s Alpineduro is the first shoe to mesh the tech and style of legit hiking boots with the growing adventure cycling scene. Very cool.
We’ve already had a great response to the new stuff in the store. Please stop in soon and check it out.
Isn’t time for something new?