24 Apr 2014

Fresh & Delicious – Electra Bikes are here!

No Comments Bike Culture, bike fashion, Electra

Banner-NCC-Electra

FRESH.

That’s the first thing that comes to mind when you see Electra Bikes. Fresh Colors, Fresh Styles, and a Fresh perspective on the fit and function of bikes.

That’s what we’re excited to offer starting now at NCC. The addition of Electra to our selection is another step we’re taking to make our store the center of all things cycling in DeKalb County and northern Illinois. Electra keeps it fun and focuses on the lifestyle of riding. We love the idea of attracting new riders of any form and we believe Electra has great bikes for first time riders.

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We have a few of our favorite Electra families represented here in the store already: Townies, Ticinos, Cruisers, Amsterdams, and Verses. They dovetail perfectly with our current offerings in terms of fit, function, and style. Some of their colors are absolutely delicious.

We also have a couple of their super fun bikes for kids as well as a good selection of their well-made and fashionable bags and baskets.

Stop in to see the new additions soon.

15 Apr 2014

Shop updates

No Comments Uncategorized

The dust has cleared from our whirlwind remodel leading up to the new brand launch on April 5th. We’ve been sharing some of the new nooks and corners from the renovations via our Facebook page (follow us, it’s fun), and recently sent out a link to the photoset to our email list (sign up over there—>, it’s fun).

We posted up some shots of the remodel process on Flickr here. We’re really excited about the changes. We created a Kid’s Market for little riders to enjoy, a Moots Nook, the “Butt Hutt”, and of course, the Ride Away Room.

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These are just a couple shots, be sure to click here to check out the whole set.

07 Apr 2014

The new look of North Central Cyclery

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We are so excited and proud to share the new look for North Central Cyclery with you!

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Please take a moment to check out the Story about the logo creation on the The NCC Logo Story page. There is a Long Version and a Short Version. You can read more about them here.

If you’re just looking at that thinking, “Where can I get one of those sweet local handmade posters?”, then we won’t blame you for jumping right over to our new merch store to get one on order. You might want to pick up some coffee, too.

27 Mar 2014

TEN THOUSAND: Axletree’s new endurance event in Freeport, IL

No Comments AXLETREE

Axletree, FBC, and NCC are proud to announce TEN THOUSAND, a 125mi mixed terrain event with 10,000ft of elevation gain. Please click on the pic for the full event info. THE-TEN-THOUSAND

20 Mar 2014

Limited Edition Jake Early Serigraphs for NCC

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A couple months ago I was in Scottsdale and came across an incredible installation of public art outside a cafe called the Orange Table. The installation was a patchwork of serigraph posters covering a wall featuring various birds and patterns native to Arizona. It was a beautiful installation.

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note: all my pictures are crooked because my shoulders are crooked.

A few days later we had lunch at the Orange Table and I met the artist, Jake Early, as he was setting up an exhibit in the cafe. I shook his hand and told him I loved his work. Jake had moved from Chico, Ca to Tempe, AZ and said bikes are a huge part of his work because of the great bike community in Chico and his love of riding. We got to chatting about bikes and printing and had a great conversation. We have kept in touch via Instagram, but otherwise I’d had no contact with him.

And then, today, out of the blue (purple actually, a purple and orange Fedex truck), came a package from Jake Early himself.

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And inside this nice box was a run of 60 serigraph prints Jake had made based on our conversation and NCC’s web presence.

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That’s when I fainted.

When I came to, I called Jake and thanked him profusely.

Then I took a closer look. He nailed our weird and wonderful little world quite well.

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So what to do? A run of incredibly rare and valuable prints from an established artist, made with love and given to us for free? Here’s what we’re thinking:

Thirty of them will be sold to raise money for Axletree – specifically, for projects that will help kids get on bikes. We’re having a hard time determining a price since a piece from Jake of this size generally starts around $150. We’d like to see these sell quickly, and by way of promotional subsidy, we’re looking for donation of $75 or more. POSTSCRIPT: We have received a generous donation from a donor we’ll call Maximilian “Max” Balleur towards this fundraiser and the cost of the posters has been reduced to $35!

We have a spreadsheet with 30 lines ready and waiting. These will be first come, first served, for people who send $75 $35 or more via Paypal (contact@rideaxletree.com) or by check (delivered to NCC or PO 426, DeKalb 60115) (preferred method). If you are sending a check, please send an email to tobie@nccdk.com to let me know. If you need it shipped, please add $9 S&H.

Ten of them will go to the next ten people who purchase fatbikes at NCC.

The last 20 will hang over my bed. Sorry, honey.

THANK YOU JAKE!

Please check out Jake’s other resplendent works at JakeEarlyArt.com.