Hours of Operation

Beginning today, 11/23/15, through 12/31/15 the store will be open 7 days a week with hours as follows:

Monday 10am to 6pm
Tuesday 10am to 6pm
Wednesday 10am to 6pm
Thursday 10am to 6pm
Friday 10am to 6pm
Saturday 10am to 5pm
Sunday 12pm to 4pm

HOWEVER….The store will have special hours for the holidays the following days:

Thanksgiving day 11/26 – Closed
Christmas Eve 12/24 – Open 10am to 3pm
Christmas Day 12/25 – Closed
Day after Christmas 12/26 – Closed
New Year’s Eve 12/31 – 10am to 2pm
New Year’s Day 1/1/16 – Closed

Exciting and New…

It has been a crazy first three weeks since we took over NCC.  The staff have been working hard at acclimating to the store, getting all “nuts and bolts” set up correctly, and planning for great things to come.  We want to highlight just a few of the things going on…….

  • New extended holiday hours for this weekend’s Downtown DeKalb Hollydays:  Friday 10-7, Sat 10-5, and Sun 12-4. From 11/23/15 through 12/31/15 NCC will be open 7 days a week. The hours of operation will be M-F 10-6, Sat 10-4, Sun 12-4.
  • New Ultrasonic Drive Train Cleaning system added to thoroughly clean the chain, chain rings, and cassettes.
  • Newly added:  Free check-ups and Adjustments for LIFE on all NEW bicycle purchases.
  • New tri bikes being added to inventory, including the new Trek Speed Concept
  • Renewed emphasis on Customer Service
  • Renewed focus on our motto: A bike shop for everyone, especially you!
  • Added gear and accessories, including hydration products, nutrition, nutrition books/guides, and many more

NCC is also currently working on more for our customers. “SOON TO COME” include:

  • Pressure analysis tool to assist in selecting the right saddle the 1st time!
  • TREK Precision Fit system, which includes Fit Bike Pro, Fit Platform, fitting tools, Motion Capture Dynamic Analysis tool.  our goal:  NO LONGER will you have to go to a different store to be fitted for your new bike. NCC will be your one stop shop.

So if you haven’t stopped in yet, please do!  Mike would love to meet you and tell you all about the great things to come.


New Holiday Event Hours

North Central Cyclery is participating in this year’s Downtown DeKalb “Hollydays” with new and extended hours and great savings. The event and hours will be as follows:

Friday 11/20 open 10am – 7pm

Saturday 11/21 open 10am – 5pm

Sunday 11/22 open 12pm – 4pm

Stop by to meet us, have some tasty treats, and take advantage of our specials to kick start your holiday shopping. NCC will have up to 40% off in store purchase of in stock items during this event.
Also come into the store Friday 11/20/15 between 10am-7pm and enter to win a $50 gift certificate to be drawn on Friday 11/20/15 and automatically entered into our holiday/grand re-opening drawing for a free bicycle(details to come). Need not be present for the drawing to win.


NCC PSA: Drain your bikes!


Earlier this Spring, we had a customer bring in what appeared to be a frame failure. It was such an odd spot on the bike. We couldn’t see how an impact could create the fissure, and there were no other signs of damage on the bike.


The bike wasn’t safe to ride anymore, so our customer, who we’ll call “Bob”, was without a bike for the moment.

This was the first bummer.

We submitted a claim to Trek and expected their typically fantastic warranty to cover it.

But the image was nothing new to Trek’s warranty department – in fact, they see a few of these each Spring. The bulging shape and uneven tearing of the aluminum was indicative of ice expansion within the frame.

When we heard this, we were incredulous. I kept thinking, “but water is so… soft… path of least resistance… it’s METAL“. But it was a perfect case – the bike was stored in an unheated garage with water inside the chain-stay behind the bottom bracket. The tubes of the frame are designed to withstand torsion, flex, and impact, but not expansion.

This was the second bummer.

And to the surprise of everyone here and a few people at Trek, it’s actually written in the Owner’s Manual to drain your bicycle frame before storage, so Trek had no responsibility to fulfill the warranty claim.

This was the third and biggest bummer.

At this point, “Bob” didn’t really have a claim. But he bought a good bike from a good store, so we wanted to do what we could to get him rolling again. We talked to Trek and he talked to Trek.

A few phone calls later, we again confirmed why we as a shop, and he as a customer, like to do business with a company like Trek. Trek agreed it was a huge bummer that this happened, and although they didn’t have to, they worked hard to find “Bob” a replacement frame at an extremely agreeable price. In the end, Trek was willing to go above and beyond their responsibility to help out a customer.

So let’s all learn from this situation and take a minute to drain our frames before it gets cold every year. All bikes have port holes at the end of the stays near the rear hub. You can see them here, on this deliciously peach-colored Electra Townie.

2014-05-13 10.30.24

You can drain the water by tilting the bike up and/or riding wheelies down the street.

2014-05-13 10.28.15-2

It’s a simple thing that could save your bike.

Thanks, “Bob” for helping us learn a new lesson this Spring. And thank you Trek for being awesome to people.


Trek Domane Disc and Women’s Silque

Trek released two evolutions of their Domane this week and both are looking spectacular – both in terms of performance and aesthetic.

The Domane Disc was released this morning. There will be a 6.9 model and 4.0 model. Both bikes feature a 15mm thru-axle front fork/hub and Trek’s proven “Closed Convert” 142×12 thru-axle rear dropout system. Those systems, paired with the Domane’s incredible ride quality, will be world-class combination for all-weather all-road riding.

Asset_215867Trek also announced the arrival of the Silque this week – a next-level road bike in the lineage of the Domane designed specifically for women. This is a totally new model, and if the design cues are hints at the forthcoming introductions from Trek, it’s going to be an exciting summer.

The jewel in the crown of the Silque line is the Silque SSL.


There are models in the Silque family – all carbon – ranging from ~$2k-$6.5k. They all look delicious – three cheers for that design team. Many of the models feature Trek’s Seeglass treatment – a subtle sparkle of highly reflective material to increase visibility in low light situations.

The Lexa line from Trek had some new additions, too. The economical but still gorgeous line of aluminum road bikes start around $700 and look like a million bucks. The new Lexa C has an “Aloe Green” Seeglass paintjob with purple accents that echoes a classic Trek paint scheme from the 80’s (which we love).


Overall, we’re ecstatic about the new arrivals. They are going to make people very happy – and that’s what we’re about.