Trek World is the annual event where Trek shows all of their dealers the latest and greatest from the engineers and artists up in Waterloo. Every model in every color is on display – it’s quite a sight. It’s a great gathering – Trek knows how to throw a party. The 2012 lineup looks very tasty. Of course, the bling bling items were incredible – Trek never disappoints when it comes to groundbreaking technology and breathtaking aesthetics.
I failed to take a full picture of this bike, and it’s rider, who was only feet away; I have no excuse.
Trek surprised everyone by having The Schlecks, Fabian Cancellara, Jens Voigt, Chris Lieto, and Jule Dibens present for the keynote presentaion. It was pretty cool to see them and here about their racing this year. I typically don’t geek out about racers and famous people, but Jens and Fabian are rad. Crossing their path on the bike ride away from the conference, they were surprisingly nice when I said hello. Anyway, let’s move on…
More importantly, Trek unveiled an expanded and aesthetically gorgeous array of new bikes for “real people.” The revised “District” family looks fantastic:
The District is available as a belt-drive or chain-drive singlespeed, and the new 9th District – a 1×9 urban commuter – will be a great addition to our selection.
The other new addition that will work well for us is the 7.4FX – toe’d in between the 7.3 and the 7.5FX, the 7.4 offers just the right balance of light, fast, and strong.
The Sawyer got a facelift:
And then I forgot to take any more pictures until the next day when I saw this:
Which was pretty cool, but sadly reinforced the idea that Trek must still think fat tire bikes are a joke. We don’t.
Neither does Gary:
While at the Trek Demo, I had the pleasure of riding the Fuel EX 9.8 and the Remedy 9.8:
Both of which were incredible. My love for mountain biking is ablaze again. NCC will be planning a series of MTB trips this fall so you can love it again, too.
Thanks to Trek for a good time, great seminars, and another year of great product.