Our Ladies’ Night at the bike shop this year was a wonderful success.
Our definition of success here is not measured by attendance or by how many bikes we sold. We gauge success by seeing our customers get more comfortable on their bikes and get more connected with the cycling community. It was great to see such a range of ages and interests represented (and satisfied).
Lindsay from TrekWomen was fantastic. It was refreshing to all of us “backstage” to hear all the good advice coming from another voice. She is great at her job – you could tell her presentation was salted with personal experience from start to finish.
And, being a woman herself, was able to connect with the audience better than we ever could.
Thank you to all the ladies who came out, to Lindsay and Josh from Trek Bikes, and huge thanks to Chrissy Deming for the wonderful photos.